As you might imagine, more than a few of us here at Mad Catz are hardcore gamers. I’ve been gaming for as long as I can remember, and for as long as I’ve been gaming, E3 has always been a geek beacon to me, the holy grail of the gaming calendar. I’ve been to 10 consecutive E3 shows, and you know what? It never get’s old. I love it.
Over a year ago now at E3 2011, Mad Catz made a bold announcement that kinda got lost amongst the insanity of Warheads and Force Feedback Racing Wheels. We had a teaser trailer running for a new video game called Hell Catz. What did it mean? I must have met with hundreds of media (It is my job after all!) and most of them just didn’t get it. Mad Catz, was releasing a game people! Actually, I find it kinda ironic that so many folks can’t get their head around this. How many of you guys are aware that Mad Catz took over the publishing of Rock Band 3? (We’ll come back to that in a moment.)
The game looks great, plays beautifully, is loaded with some serious multi-player action, and controls like a dreamSo, anyhoo, almost a year later to the day, E3 2012 arrives and the story was very, very different. Hell Catz changed its name (Damage Inc. is way cooler, no?), got an attractive lick of paint, and it’s very own hardware in the shape of the ‘AV8R’ Flight Stick. Now we were cookin’ on gas.
One lesson we learnt from Rock Band is that awesome software coupled with custom hardware can make for something special and it’s a recipe we’ve tried to emulate for Damage Inc. Pacific Squadron WWII.
I gotta admit, E3 this year was a blast! I loved seeing how surprised the press was when they sat down to play Damage Inc.! The game looks great, plays beautifully, is loaded with some serious multi-player action, and controls like a dream thanks to its swanky new stick. No one saw it coming from the guys best known for hardware.
Damage Inc. may not be on your radar now, that’s okay, we forgive you. E3 was a busy show, but check out the website and you’ll discover a gem of a game which the press seem to be hyped for.
Yeah, it’s my job to get people talking about Damage Inc., but us humble PR folk can’t get the press to love what they see (no mater how hard we try). With that in mind, when the likes of G4 call your title “Arcade-style flight combat at its finest” it puts a smile on your face and when Fox News and GameSpot turn up with a film crew, well, it sure gave me a warm and fuzzy feeling inside (though that may have been the continuous coffee I consumed throughout the show). Even better, the game wasn’t even final…
In the next few weeks, the final build will be making its way to all your favourite websites and magazines, and I can’t wait to hear what the world thinks. I’ve been playing it non-stop since E3 and if you’re into fast paced, edge of your seat aerial combat, I think you’ll like what you see. It’s big to; the campaign has 23 missions, each with several primary, secondary and secret objectives. We feature 4 player online drop in, drop out co-op for the entire campaign and masses of multi-player options to keep you busy.
Alex Verrey is the Global PR & Communications Manager at Mad Catz. Connect with Alex on Twitter @RealBigBoyBarry